Real Sales.
Real Coaching.
Real Results.

Sales Coaching That Works in the Real World

Real Sales.
Real Coaching.
Real Results.

Sales Coaching That Works in the Real World

Why Most Sales Coaching Doesn’t Work


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Traditional sales coaching often relies on outdated scripts and shallow advice, providing training that ends as soon as the workshop is over. This approach offers little more than theory, with no real accountability or ongoing support to drive lasting results.
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The real problem is that most sales coaching lacks structure and a repeatable system. Strategies are vague, there is no real time coaching, and reps are expected to sell in a digital, remote first world with old tools, left to figure it out on their own.
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The True North way delivers structured coaching that sticks using a step by step framework built for today’s market. With live call reviews, real time coaching, and custom strategies, reps build skills that evolve with buyers all with a true partner not just a presenter.

The True North Sales Solutions Framework

No Gimmicks. No Guesswork. Just Proven Sales Systems That Convert.

01From Guesswork to Game Plan

Stop winging it. Follow a proven sales process from first contact to close.

02Sell Smarter, Not Harder

Learn exactly what to say, when to say it, and how to turn objections into opportunities.

03Confidence at Every Stage

Master the repeatable system that builds momentum and closes high-value deals.

PROVEN & REPEATABLE4X Growth.
One System.

Meet our 4-step sales process

Follow my system and I guarantee you’ll 2x - 4x sales within 90 days

What Top Reps Get,
That Others Don’t

Sales coaching that works. Built around structure, accountability, and real-world deals. No gimmicks.
No guesswork. Just proven sales systems that convert.

True North isn’t another workshop or content dump. We work directly with you in real calls using a repeatable system that adapts as you grow. It’s coaching that sticks because it’s built around you, your pipeline, and today’s sales challenges.

Live Coaching
Real Coaching on Real Calls
Scalable Framework
A System That Scales With You
Modern Skills
Built for Today’s Sales Landscape
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SALES LEADERSHIP YOU CAN TRUSTA Trusted Guide to Sales Success

I can’t say enough about the integrity of Paul. His vision for True North Sales Solutions is unprecedented. He has helped me countless times to find my way in sales, guiding me to see my true potential and navigate tough situations. I highly recommend working with him and his amazing company.
Katie Brownell, Business Development RepresentativeZEISS Vision Care

“I can’t say enough about the integrity of Paul. His vision for True North Sales Solutions is unprecedented. He has helped me countless times to find my way in sales, guiding me to see my true potential and navigate tough situations. I highly recommend working with him and his amazing company.”

– Katie Brownell, Business Development Representative

BUILDING TRUST, GROWING SALESStrategies That Build Trust and Drive Growth

Working with Paul helped me implement structures to grow my sales and increase client satisfaction. Building trust through regular prospect engagement turned many prospects into clients. His enthusiasm and helpful tips motivated our sales team and boosted my results.
Milcah Finnegan, Account ExecutiveSafilo

PROVEN SALES GROWTHMeasurable Growth & Lasting Impact

Paul’s innovative strategies and personalized mentoring helped achieve over 35% growth in six months and 4X growth in a few years. He delivers measurable success and truly understands business needs. Paul & True North Sales Solutions are the answer for elevating your sales team.
Joe Rinaldi, Regional VP of SalesVSP Vision

 

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Let's work together

We bring the breathe of our experience.

    Train with Purpose.
    Sell with Confidence.